DAVID BECKHAM H&M BODYWEAR AD

Okay, so granted we're seeing more body than body wear in this video but you have to give the fans what they want. For his H&M Bodywear collection, I present David Beckham. Available now!

DAVID BECKHAM H&M BODYWEAR AD

Okay, so granted we're seeing more body than body wear in this video but you have to give the fans what they want. For his H&M Bodywear collection, I present David Beckham. Available now!

CALVIN KLEIN WHITE LABEL SUMMER 2012

Now this campaign is more like it. With all the F/W stuff coming out in bulk we Saffers are feeling a little overheated. Clean looks, simple styling and gorgeous models. Need I say more? Featuring the impeccable looks of one Miss Lily Donaldson alongside Vladimir Ivanov and Danny Beauchamp. 

CALVIN KLEIN WHITE LABEL SUMMER 2012

Now this campaign is more like it. With all the F/W stuff coming out in bulk we Saffers are feeling a little overheated. Clean looks, simple styling and gorgeous models. Need I say more? Featuring the impeccable looks of one Miss Lily Donaldson alongside Vladimir Ivanov and Danny Beauchamp. 

DIESEL SPRING SUMMER 2012

Patrick Kafka for Diesel spring summer 2012 by Mert Alas & Marcus Piggott.

DIESEL SPRING SUMMER 2012

Patrick Kafka for Diesel spring summer 2012 by Mert Alas & Marcus Piggott.

DSQUARED SS12 GO TO THE FESTIVALS

I always love a good Dsquared campaign and this one is no different. Saturation, lots of colour and of course a very, very subtle hint of sex. For SS12 the kids have gone out to the festivals and by the looks of it they may even be the band along with Natasha Poly as a groupie. I love it all but nerd glasses, in 2012? I have my doubts. Accompanying Poly for this campaign is Dmitriy Tanner, Matt Woodhouse, Ton Heukels and Paolo Anchis.

Shot by Mert Alas & Marcus Piggot with art direction from Giovanni Bianco.

LAGERFELD SS12 FEATURING JAKE DAVIES

Jake Davies fronts the latest campaign for Karl Lagerfeld under the Lagerfeld brand. The select model was shot by Karl Lagerfeld himself, naturally. You like?

DOLCE AND GABBANA 'THE ONE: SPORT' FEAT. ADAM SENN

New faces all around for SS12 but now it's a case of new product with the launch of Dolce and Gabbana's The One Sport fragrance. Mariano Vivanco shot the campaign with Parisian model Adam Senn who is quite a familiar body face for catwalk and campaigns for the Italians. This is the design duo's first sport fragrance, no doubt to accompany their successful sportswear line.

VERSACE SS12 PREVIEW FEAT. GISELE BUNDCHEN AND RYAN BARRETT

Ryan Barrett joins Gisele Bündchen for a manipulated photo shoot for Versace SS12. The pair were shot by Mert Alas & Marcus Piggott. Sometimes I wonder if these shoots could be done by a novice, they really are pretty simple if you look at it. Do you think Versace is getting their moneys worth?

BURBERRY, TESTINO AND SOME NEW FACES FOR SS12

No prizes in guessing who shot the latest campaign images for Burberry. Mario Testino photographed the new faces of Eddie Redmayne and Cara Delevingne for SS12. While I can't really fault Testino's good work in general I am a little bored with these images. What do you think? Too safe? Too same-same?

TOM FORD SPRINGS SUMMER 2012 WITH MATHIAS BERGH

Tom Ford is back with a new season look-book for Spring Summer 2012. For his latest collection Ford invited Swede Mathias Bergh back for his second season, replacing Luis Borges and Max Motta. He has previously modeled for Gucci and Bottega Veneta. Photographic stylings from none other than Ford himself capture beautifully tailored linen suits, larger 50s styled ties and crocodile John moccasins. He also manages to make full use of the double pleated trouser in this collection, revealing the direction modern suiting will take. See parts of the collection below or visit his website here for more. 

GUCCI SPRING SUMMER 2012 FEATURING GREG NAWRAT

Gucci has enlisted a new face for their latest menswear campaign. Greg Nawrat and his icy blue peepers were shot by none other than Mert & Marcus. Fantastic, simple and classy execution. And windowpane checks!

TONY WARD FOR H&M SPRING/SUMMER 2012

Who doesn't love Tony Ward? The guy shows up to a shoot with this disheveled looks and frown and coins it campaign after campaign. In the latest H&M campaign he goes solo in affordable dandy and office wear for the classic, confident consumer. Nicely done.







Courtesy of thefashionisto.

PAUL SMITH SPRING SUMMER 2012 CAMPAIGN

I really love the simplicity of a Paul Smith campaign. Sir Smith still has full creative control over the company and the campaigns and models... everything. You can see why it works. I love this. Especially beard-guy's Blue Steel.